Craft·Mar 6, 2026·7 min
Brand kits that actually survive AI generation
What makes some moodboards lock a model's behaviour and others bounce off — with the file structure that's been working for our agency customers.
Most brand kits don't survive AI generation. The ones that do share a few specific traits.
Specificity over abstraction.
A swatch with a hex code beats a paragraph about 'warm earthy tones'. A photo of the actual product beats a description of 'minimalist packaging'.
Pinned palette over implied palette.
Use Macro's palette-lock feature. The model conditions every step against the locked colors, not just the start.
Fewer references with more weight beats more references with less.
Five references at high weight will outperform fifteen references at default weight, every time.
The dispatch
One short note when something ships, plus the occasional long essay. No clutter.