macro
Brand & lifestyle

Editorial work that still ships.

Big-feeling moodboards lock the look across every asset. Anthems, manifestos, six-market campaigns — without flying the photographer to every shoot.

All solutions
Six-market campaign · Arc Studio
6 cities · 1 shoot · 184 final assets
6
markets · one shoot
12
moodboard frames as context
0
compromises on craft
−72%
production budget
Moodboard as context

Twelve frames the model actually reads.

Editorial work lives or dies by the moodboard. Macro encodes each frame as model-conditioned context, so the spirit of the board ends up in every asset that flows out of this canvas.

Moodboard · Spring '26 · Arc Studio
12 frames · model-conditioned
Hero · Cover
Hero · Cover
Lead frame
01
Composition
Composition
Negative space
02
Lighting
Lighting
Single source
03
Faces
Faces
Brand cast
04
Mood
Mood
Editorial
05
Texture
Texture
Material truth
06
Color
Color
Palette
07
Character
Character
Direction
08
Cropping
Cropping
Tight
09
Layout
Layout
Rhythm
10
Movement
Movement
Motion logic
11
The whole campaign inherits these references — at every step.See generation flow
Six markets, one shoot

Same campaign. Locally natural everywhere.

Macro keeps the brand identity locked while letting each market pull its own colour grade, language, and culture-aware crop. The agency doesn't fly anywhere.

Six-market launch · Arc · Spring '26
Brand-locked · culture-aware
New York · US
LiveEN-US
US
New York

"A new shape of brand."

Local tweak · Steel-grey overlay, modernist crop.
Tokyo · JP
LiveJA
JP
Tokyo

"ブランドの新しい形。"

Local tweak · Higher key, softer skin tone curve.
Paris · FR
LiveFR
FR
Paris

"Une nouvelle silhouette."

Local tweak · Warmer mid-tones, editorial grain.
São Paulo · BR
LivePT-BR
BR
São Paulo

"Uma nova forma de marca."

Local tweak · Saturation +6, sun-late shadow.
Berlin · DE
QueuedDE
DE
Berlin

"Eine neue Form von Marke."

Local tweak · Cool desaturation, raw concrete.
Lagos · NG
QueuedEN-NG
NG
Lagos

"A fresh shape of brand."

Local tweak · Higher black point, deeper saturation.

We didn't replace the photographer. We replaced the airport.

You still hire the director. You still write the brief. You still make every taste call. Macro just stops you needing six different shoots in six different cities for one campaign.

For brand teams

The craft, kept hand-made.

Moodboard as context

Drop in a 12-frame editorial moodboard. The model sees it as conditioned context — every generation inherits the look.

Multi-market hero

Generate the same campaign across markets, with subtle culture-aware visual tweaks and locally-natural copy.

Anthem video cuts

30-second brand cuts that feel director-driven. Veo 3 handles the motion; the canvas handles the consistency.

Long-form manifesto

Voice-locked long-form copy for hero pages, brand films, and out-of-home. Claude 4 with your tone doc as context.

Customer story

Arc launched a six-market campaign without flying the photographer.

One shoot in New York. Six markets, six locally-natural cuts, one canvas. The agency they replaced told them it couldn't be done.

6
Markets
1
Shoot
−72%
Budget

"Macro launched a six-market campaign without flying our photographer. The agency we replaced told us we couldn't do it."

Imani Bello · Creative Director · Arc

A new medium needs a new canvas.

14-day Pro trial. No card. Every model included.