Editorial work that still ships.
Big-feeling moodboards lock the look across every asset. Anthems, manifestos, six-market campaigns — without flying the photographer to every shoot.
All solutionsTwelve frames the model actually reads.
Editorial work lives or dies by the moodboard. Macro encodes each frame as model-conditioned context, so the spirit of the board ends up in every asset that flows out of this canvas.
Same campaign. Locally natural everywhere.
Macro keeps the brand identity locked while letting each market pull its own colour grade, language, and culture-aware crop. The agency doesn't fly anywhere.
"A new shape of brand."
"ブランドの新しい形。"
"Une nouvelle silhouette."
"Uma nova forma de marca."
"Eine neue Form von Marke."
"A fresh shape of brand."
We didn't replace the photographer. We replaced the airport.
You still hire the director. You still write the brief. You still make every taste call. Macro just stops you needing six different shoots in six different cities for one campaign.
For brand teams
The craft, kept hand-made.
Moodboard as context
Drop in a 12-frame editorial moodboard. The model sees it as conditioned context — every generation inherits the look.
Multi-market hero
Generate the same campaign across markets, with subtle culture-aware visual tweaks and locally-natural copy.
Anthem video cuts
30-second brand cuts that feel director-driven. Veo 3 handles the motion; the canvas handles the consistency.
Long-form manifesto
Voice-locked long-form copy for hero pages, brand films, and out-of-home. Claude 4 with your tone doc as context.
Arc launched a six-market campaign without flying the photographer.
One shoot in New York. Six markets, six locally-natural cuts, one canvas. The agency they replaced told them it couldn't be done.
"Macro launched a six-market campaign without flying our photographer. The agency we replaced told us we couldn't do it."
A new medium needs a new canvas.
14-day Pro trial. No card. Every model included.