Ship a Spring launch every Spring.
Hero stills, lifestyle video, carousels, UGC — generated together, brand-locked, and pushed to Meta + Google + TikTok before the traffic team's even back from lunch.
All solutionsBrief Monday. Live by Thursday.
Most DTC brands ship a launch every 4–6 weeks. With Macro, that becomes a weekly rhythm. Here's how a single launch moves across the canvas.
- Mon AMBrief
Drop the SKU details, target ROAS, and any reference moodboards into a fresh canvas.
1 prompt · 4 audiences - Mon PMLock the brand
Pin the palette, hero shots, and tone-of-voice paragraph. Every generation downstream inherits.
Brand kit · 14 refs - Tue – WedGenerate
Hero stills, lifestyle video, carousels, UGC-style cuts — 300+ variants, all on-brand.
312 creatives - Thu AMPublish
Push to Meta + Google + TikTok with audience targeting and budget allocation already mapped.
4 platforms live - Thu PMMeasure & route
ROAS pulls back hourly. Variant routing biases the next gen toward what's converting.
Day 1 ROAS 2.8× - FriCompound
Yesterday's winners are this morning's templates. Friday's variants are dramatically more on-strategy.
ROAS 3.4× · scaling
Three hundred ad variants. One brand voice.
The brand kit is the one source of truth for every generation. Drop in your palette, hero examples, and tone-of-voice doc — and watch the whole campaign inherit it.
Confident but not arrogant. Warm. Specific. We make verifiable claims, never hype. Use 'your skin' not 'consumers'. Always include the active that does the work.
- "Wake your skin up."
- "Six weeks. Visible glow."
- "Revolutionary breakthrough!"
- "Game-changing skincare."
Every creative type, every placement.
Macro's matrix view: rows are creative types your team briefs in, columns are platforms you publish to. Every cell, sized, copy-attached, brand-locked. From here, variant explosion does the rest.
| Type ⤵ · Platform → | Meta | Instagram | TikTok | Google | Pinterest |
|---|---|---|---|---|---|
Hero static |  | | | | |
Lifestyle video |  15s | 15s | 9:16 | 30s | Pin |
Flat-lay carousel |  | | | | |
UGC review |  30s | 15s | 9:16 | Hero | Pin |
Hook copy | Wake your skin up. | Six weeks. Visible glow. | POV: it actually works. | Skin care, simplified. | The morning ritual. |
Same campaign. Every feed.
Halo Naturals' Spring launch, live across every channel they run. Captions, audio, CTA buttons, hashtags, alt text — all generated and pushed from the same canvas.
GRWM with Glow Routine ✨ #skincare #springlaunch
halonaturals
POV: your skincare actually works ✨
Wake your skin up. Glow Routine, now 30% off launch week.
halonaturals2hhalonaturalsby Halo NaturalsFor DTC growth teams
Built into the weekly rhythm.
New SKU launches
Hero stills, lifestyle video, carousels, UGC — generated together so creative stays coherent across the launch.
Always-on retargeting
Cohort-aware variants for site visitors, cart abandoners, and lapsed buyers. Each gets its own hook.
Seasonal moments
Spring drops, holiday gifting, Black Friday — clone last year's canvas, swap the references, ship the same week.
Performance feedback
ROAS pulls back hourly. Variant routing biases the next gen toward what's converting on Meta and Google.
Halo Naturals shipped 312 ad variants in a week.
A two-person growth team replaced two designers, a copywriter, and the agency they used for media — with one Macro canvas they keep open all day.
"Macro replaced two designers, our copywriter, and the agency we used for media. We just plug it in."
A new medium needs a new canvas.
14-day Pro trial. No card. Every model included.