macro
B2B SaaS

LinkedIn-first. Voice-locked.

Run fourteen demand-gen campaigns at once without hiring another marketer. Founder voice stays founder voice. Every ABM target gets its own creative — automatically.

All solutions
Q2 demand-gen · Hebbia
14 campaigns · LinkedIn-first · live
14
concurrent campaigns
0
added headcount
+62%
MQLs · same spend
5d
brief to live
The B2B funnel

Top, middle, bottom — one canvas.

B2B creative is three jobs in a trenchcoat: pull awareness from cold, build conviction in the middle, close in the demo. Macro generates each layer with the right format and voice.

TOFU
Awareness
Lookalike of customer-base · 2.4M
Read the post
Founder POV
Founder POV
Industry POV
Industry POV
Anthem video
Anthem video
$2.40
CPM
MOFU
Consideration
Site visitors · doc readers · 184K
Book a demo
Product walkthrough
Product walkthrough
Case study doc
Case study doc
Carousel · POV
Carousel · POV
8.2%
CTR
BOFU
Conversion
Demo no-shows · cart · 18K
Start your trial
Customer logo
Customer logo
Trial-end retarget
Trial-end retarget
ROI calculator
ROI calculator
$148
CAC · MQL
ABM at scale

Six accounts. Six personalized campaigns. One canvas.

Drop your named-account list into the canvas. Macro pulls public signal — recent product launches, leadership posts, hiring patterns — and writes a hook tailored to each account.

ABM · Q2 named accounts · Hebbia
6 accounts · same canvas
Stripelive
Payments · 12K seats

"Reduce auth-fail churn by 4.2 pts."

Personalized creative + landing
Notionlive
Workspace · 8.4K seats

"Scale ops research without hiring."

Personalized creative + landing
Linearlive
Engineering · 1.2K seats

"Triage 6-week roadmaps in a Friday."

Personalized creative + landing
Rampqueued
Spend mgmt · 2.8K seats

"Catch the $40K subscription drift."

Personalized creative + landing
Vercelqueued
Platform · 3.6K seats

"Zero-to-launch GTM motions."

Personalized creative + landing
Figmaqueued
Design · 9.2K seats

"Brand-locked at every Figma library."

Personalized creative + landing
What actually ships

LinkedIn-first. Sounds like you.

Founder POV, document ads, video walkthroughs, X drops — all generated, all voice-consistent, all pushed through native LinkedIn and X APIs.

LinkedInLive
Jordan Kim
VP Marketing at Hebbia
2h · 🌐

We ran 14 LinkedIn campaigns simultaneously without growing the team. Here's what changed.

892
94 comments· 31 reposts
LinkedInLive
Jordan Kim
VP Marketing at Hebbia
2h · 🌐

Three months of voice-locked LinkedIn ads — here's what we learned about authenticity at scale.

1.4K
182 comments· 76 reposts
X / TwitterLive
Jordan Kim@jordankim·2h

Hot take: LinkedIn ads only work when they sound like the person who'd actually post them. We rebuilt our entire B2B creative motion around this. ROAS up 3.2×.

621841.2K84K
LinkedInLive
Hebbia
Series B · Knowledge work
2h · 🌐

📄 Document Ad: How modern research teams scale 10× without hiring

612
148 comments· 94 reposts
X / TwitterLive
Eli Tanaka@elitanaka·2h

B2B used to mean two things: long sales cycles, and creative that looks like a Powerpoint. The second one is fixable.

1894122.4K184K
LinkedInLive
Naomi Reyes
Head of Growth at Macro
2h · 🌐

We surveyed 220 in-house performance marketers. The data on 'time spent in tools that don't talk to each other' is rougher than you'd think 🧵

1.4K
182 comments· 76 reposts

For B2B growth teams

Built for the long-cycle motion.

Full-funnel coverage

TOFU founder POV, MOFU product walkthroughs, BOFU customer-logo retargeting — generated together, voice-locked.

Voice consistency

Drop in your founder's last 12 LinkedIn posts. Macro's voice-locked Claude routing keeps every ad sounding like them.

ABM at scale

One named-account list → personalized creative for every account. Run 60 concurrent ABM campaigns from one canvas.

Pipeline-aware metrics

Pull MQLs and demo bookings back from HubSpot or Salesforce. The canvas optimizes for pipeline, not just ROAS.

Customer story

Hebbia ran 14 LinkedIn campaigns without growing the team.

A two-person marketing team replaced their freelancer roster with one Macro canvas. Voice stayed locked, creative volume went up 9×, MQLs followed.

14
Campaigns
+62%
MQLs
2
Person team

"Every audience used to mean another freelancer. Now it's another column on the canvas."

Jordan Kim · VP Marketing · Hebbia

A new medium needs a new canvas.

14-day Pro trial. No card. Every model included.