macro

Performance loop

Your generations get smarter every day.

Most AI tools generate forever. Macro generates better. Spend and ROAS pull back into the canvas hourly. Variant routing biases future generations toward what's actually converting — quietly, continuously, scoped to your brand.

All capabilities
Performance · spring '26 · day 9
$5.8K spent · 3.2× avg ROAS
The loop

Generate. Publish. Measure. Repeat — better.

The thing that makes Macro compound: every cycle informs the next. Without a loop, AI is a slot machine. With one, it's infrastructure.

Step 01
Generate
Studio · canvas
184 creatives
Step 02
Publish
4 platforms
Live in 90s
Step 03
Measure
ROAS · CPM · CTR
Pulled hourly
Step 04
Learn
Variant routing
Bias toward winners
Each cycle informs the next · 24h feedback latency
Live metrics

Every creative, scored in real time.

ROAS, spend, CTR, CPM — pulled hourly from every connected platform and surfaced where the work actually lives. The canvas IS the dashboard.

Performance · Spring '26 Launch · day 9
Updated 12s ago
ROAS
3.24×
+28%
Spend
$5,820
+12%
CTR
2.84%
+18%
CPM
$8.12
-9%
Creatives by ROAS
4 of 184 · Sorted desc
Glow Routine · Hero
Meta · Lookalike
4.2×
ROAS
Morning ritual · 15s
Meta · Retarget
3.6×
ROAS
Before / After · Carousel
Google · PMax
2.1×
ROAS
Lapsed cohort · static
Meta · Lapsed
0.9×
ROAS
Variant routing

The model picks up the pattern — quietly.

Macro spots which crop, color, copy, and format is actually converting — then re-weights the next generation toward those patterns without your team lifting a finger.

Variant routing · Spring '26
Auto-routing on
What's winning
  • Crop tightness2.4× uplift
    Macro detail · single product
    Full body · environment
  • Color temp1.8× uplift
    Warm · brand-locked teal
    Cool · neutral grey
  • Hook copy3.1× uplift
    "Wake your skin up."
    "Premium skincare for everyone."
  • Format1.6× uplift
    9:16 vertical · 15s
    1:1 square · 30s
Macro re-weights the next generation toward the winning patterns — without locking you out of exploration. Set the bias slider to taste.
Next generationRouted
v17 · Macro detail
Macro cropWarm tone
v17 · 9:16 hook
Vertical 15sHook A
v17 · Single subject
Macro cropHook A
Generating · ETA 7s
Connected sources

Pulls from every signal you've got.

Native integrations with the analytics tools your team already uses. Not iframes — first-class API clients with audit logs.

Hourly
Meta Insights

Spend · ROAS · CTR · Reach

Hourly
Google Ads

Conversions · CPC · Quality

Daily
LinkedIn Insights

Engagement · Lead form

Daily
Reddit Ads

Upvotes · CTR · CPCV

Real-time
AppsFlyer

Installs · LTV · cohort

Real-time
Adjust

Attribution · revenue

Hourly
GA4

Sessions · events · funnels

Real-time
Custom webhook

Anything you POST

+41%
median ROAS uplift after 30 days
10×
more variants tested per campaign
24h
avg latency, brief to live
1.4M+
creatives in the routing model

Built into the loop

Not a dashboard. A feedback system.

Hourly metric pulls

Spend, ROAS, CTR, install LTV — pulled in from Meta, Google, LinkedIn, AppsFlyer, Adjust, GA4, even custom webhooks.

Variant routing

Next generations bias toward the patterns winning right now — without locking out exploration. Set the bias slider yourself.

Cohort comparison

Compare any two creative branches side-by-side, by audience, time-of-day, or platform. The canvas is your dashboard.

Auto-pause underperformers

Set a ROAS floor; Macro pauses creatives that fall under it across every connected platform. No more zombie spend.

Replay any state

Time-travel back to last week's performance. See exactly what changed and why — across creative, audience, and spend.

Learnings stay yours

Patterns the model picks up are scoped to your workspace. Your winning hooks don't leak into another brand's canvas.

"Three months in, our ad creative was dramatically more on-strategy than month one — and we didn't change anything we were doing."

Maya Singh · Head of Growth, Halo Naturals

A new medium needs a new canvas.

14-day Pro trial. No card. Every model included.