The real cost of the eleven-tab workflow

I surveyed 220 in-house performance marketers about how their week breaks down. The headline number: 62% of their week is spent translating between tools that should be talking to each other.

The breakdown.

• 31% on file management — naming, exporting, re-uploading.
• 18% on cross-team coordination — Slack pings, screenshot threads, briefs.
• 13% on platform UI re-entry — typing the same thing into the Meta UI, the Google UI, LinkedIn, Reddit.
• Only 38% of the week was on actual creative or strategic decisions.

This is the wedge.

Macro is not trying to be a better Figma. It's trying to take the 62% out of the week.