Hebbia ran 14 LinkedIn campaigns simultaneously — without growing the team.
Hebbia is a B2B AI platform for knowledge work, sold into investment banks and law firms. Their growth team is two people. Their named-account list is 600 logos. The math, before Macro, didn't work.
The challenge
Every LinkedIn campaign at Hebbia required a founder-quality hero shot, three-to-six in-feed variants, document-ad versions, and retargeting cuts on Meta. Multiply that by 14 concurrent campaigns and you have a pipeline that would normally need 4–5 freelancers in rotation.
Voice as the constraint
B2B creative dies the moment it sounds like a vendor pitching. Hebbia's content all comes through a specific founder voice — Jordan's. Macro's reference library got fed her last 12 LinkedIn posts as conditioning.
Every generation that flows through her canvas now sounds like Jordan.
Results
- 14 LinkedIn campaigns running concurrently — up from 3 before Macro.
- MQL volume up 62% on the same monthly spend.
- Zero new hires needed for the creative motion.
- Average brief-to-live latency: 5 days, down from 19.
What shipped from this canvas.
1.91:1
1:1
Doc · 1:1"Every audience used to mean another freelancer. Now it's another column on the canvas."
